About Smart Vertex Base

Company Overview & Registered Entity

Smart Vertex Base Co., Ltd. is an independent attribution analysis and mobile campaign measurement advisory firm. Established in 2021, the company was founded to provide transparent, unbiased technical audits for mobile app publishers and growth marketing teams navigating the complexities of post-IDFA measurement.

Headquartered at our primary operating office in Pattaya, Thailand (Office 7, 76 Placeholder Road, Pattaya 00000), our team advises app growth teams, venture-backed gaming studios, fintech publishers, and consumer mobile brands across Southeast Asia, Europe, and North America.

Brief Company History

In the wake of Apple’s introduction of App Tracking Transparency (ATT) and the subsequent fragmentation of mobile measurement standards in 2021, mobile marketing teams faced unprecedented discrepancies between self-attributing ad networks (SANs) and Mobile Measurement Partners (MMPs).

Smart Vertex Base was formed by veteran mobile analytics practitioners and data engineers who recognized that app growth leaders required independent, platform-agnostic counsel. Rather than selling automated software or brokering ad spend, Smart Vertex Base established a pure advisory practice dedicated exclusively to forensic attribution auditing, SKAdNetwork schema modeling, and empirical incrementality testing.

Over the past five years, we have conducted over 180 comprehensive attribution audits, identifying millions of dollars in duplicate network claims, uncalibrated view-through attributions, and misconfigured conversion value schemas.

Our Core Principles

1. Absolute Platform Neutrality

We maintain no financial affiliations, reseller agreements, or media brokerage relationships with ad networks, DSPs, or MMPs. Our diagnostic assessments evaluate raw data impartially, ensuring our recommendations serve only the client’s financial accuracy.

2. Forensic, Raw Data Focus

We do not rely solely on aggregated dashboard summaries. Our analysis drills into raw server postback logs, click-to-install latency distributions, and internal transactional databases to uncover the empirical reality of your user acquisition funnel.

3. Actionable Engineering Deliverables

Attribution diagnostics must lead to clear operational improvements. Every audit produces precise configuration blueprints, event mapping schemas, and step-by-step implementation tasks that growth and engineering teams can execute immediately.

Technical Leadership

Our senior advisory team combines deep expertise in mobile SDK integration, statistical incrementality modeling, and modern privacy frameworks including Apple SKAN 4.0 and Android Privacy Sandbox.

• Kittipong Chaiyaphum — Principal Attribution Consultant (Ex-regional mobile analytics lead, specializing in MMP pipeline integrations and raw postback validation).
• Danielle Vance — Senior Measurement & SKAN Strategist (Specialist in conversion value schema architecture, cohort modeling, and crowd-anonymity mitigation).
• Somchai Prasert — Head of Experimental Design (Specialist in geo-matched holdout testing, synthetic control modeling, and media incrementality analysis).

Contact Our Team

To discuss your app measurement stack or schedule an initial audit scoping call, reach out directly to our Pattaya advisory office at +66 38 000 541 or email info@smartvertexbase.click.