August 10, 2026 • 7 min read
Conversion Value Schema Optimization for Gaming and FinTech Apps
How mobile gaming studios and fintech applications can structure their 64 fine conversion values and coarse tiers to capture predictive …
Attribution Insights
Campaign Measurement Guides & Field Notes
Technical analysis, data modeling frameworks, and practical troubleshooting for mobile app attribution, SKAN 4.0 schemas, and multi-network reporting.
July 20, 2026 • 9 min read
Designing Rigorous Incrementality Tests for Mobile App User Acquisition
How to design, execute, and analyze matched-market geo experiments to determine the true incremental lift of paid mobile acquisition …
July 2, 2026 • 8 min read
Why Ad Network and MMP Install Reports Never Match: The Mechanics of Attribution Discrepancies
An in-depth breakdown of the mathematical and architectural reasons why Google Ads, Meta, Apple Search Ads, and MMP consoles report …
June 14, 2026 • 7 min read
Untangling SKAdNetwork 4.0 Discrepancies in Multi-Channel iOS Campaigns
Why do iOS campaign dashboards report high null postback rates, and how can mobile marketing teams calibrate conversion value schemas to …