Campaign Attribution & Discrepancy Diagnostic Audit

Service Overview & Purpose

Mobile user acquisition teams frequently encounter severe measurement discrepancies between Mobile Measurement Partner (MMP) dashboards, ad network self-reported consoles, and internal backend transaction logs. When Google Ads, Meta, Apple Search Ads, and programmatic DSPs all claim credit for the same conversion, acquisition costs appear falsely low while real blended payback deteriorates.

The Campaign Attribution & Discrepancy Diagnostic Audit is an independent, end-to-end technical evaluation of your attribution infrastructure. We isolate the mathematical and configuration drivers behind reporting conflicts, evaluate click-to-install time distributions, and calibrate attribution rules to reflect true incremental performance.

Target Audience & Ideal Fit

This flagship audit is designed specifically for:

• Mobile Growth Leaders & CMOs managing monthly app acquisition spend exceeding $30,000 across multiple paid media channels.
• User Acquisition Managers struggling to reconcile disparate figures reported in Adjust, AppsFlyer, Singular, or Branch against internal database metrics.
• Data & BI Engineers tasked with building or calibrating custom attribution pipelines and marketing data warehouse tables.

What is Included in the Scope

• MMP Configuration & Postback Verification: Thorough inspection of lookback window settings (1-day view-through, 7-day click-through, 24-hour device fingerprinting fallbacks) across all integrated media channels.
• Self-Attributing Network (SAN) Deduplication Audit: Forensic comparison between SAN claim timestamps (Google App Campaigns, Meta Ads, Apple Search Ads, TikTok) and raw MMP touchpoints to measure duplicate claims.
• Click-to-Install Time Distribution (CTIT) Analysis: Evaluation of install lag curves to detect aggressive click injection, organic hijacking, and misconfigured tracking links.
• Internal Backend Reconciliations: Cross-matching raw postback transaction IDs with internal Stripe/App Store receipt records to quantify ghost installs and unverified conversions.
• Executive & Technical Debriefs: Two dedicated walkthrough sessions covering findings, tactical quick-fixes, and strategic attribution governance.

What is Excluded

• Day-to-day paid campaign execution or ad media buying management.
• Direct code commit deployment to your production mobile app repository (we deliver exact code specifications and event schemas for your engineering team).
• Purchase or licensing of third-party software tools on your behalf.

Audit Process & Milestones

1. Phase 1: Ingestion & Access Setup (Days 1–3)
   Secure collection of non-PII raw postback exports, MMP configuration exports, and ad network attribution settings under bilateral NDA.
2. Phase 2: Forensic Data Modeling (Days 4–9)
   Execution of discrepancy algorithms, overlap matrices, and touchpoint sequence analysis in our secure analytical environment.
3. Phase 3: Schema & Configuration Evaluation (Days 10–13)
   Review of in-app event taxonomy, conversion triggers, and deep-link attribution consistency.
4. Phase 4: Synthesis & Technical Delivery (Days 14–15)
   Delivery of the formal written Diagnostic Report, technical discrepancy spreadsheet, and live video presentation with your growth and engineering leads.

Client Preparation Requirements

To execute the audit efficiently, your team provides:

• Read-only analyst access or structured CSV/Parquet raw event exports from your MMP covering the preceding 30–60 days.
• Access to high-level network cost and conversion summary tables.
• A 45-minute technical onboarding conversation with your lead growth analyst.

Engagement Pricing

The audit is billed as a flat, transparent milestone engagement ranging from $4,800 to $8,500, contingent on the number of active acquisition channels and raw event volume. There are no ongoing subscription commitments or hidden advisory retainers required.

Next Steps

To initiate an audit assessment, submit your campaign overview through our contact form. Our senior attribution specialist will review your stack and schedule an initial 30-minute scoping discussion.